BMW Group is partnering with AirConsole for in-car entertainment. Through this world-first partnership, BMW owners will have access to the AirConsole gaming platform in their vehicles from 2023.
As explained by Airconsole CEO, the aim is to set a standard for in-car entertainment, and other car manufacturers are expected to follow suit : “Our goal here is really to create a new industry standard,” he says. “It’s in everyone’s interests to create a vibrant ecosystem around gaming in the car.”
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